Welcome To My Creative Studio
Let me help you create beautiful and meaningful products your customers will love to use.
Featured Projects
-
ThousandEyes
Cloud Traffic Insights and Endpoint Troubleshooting
-
NewRez
Mobile Application for managing mortgage payments, applications, and documents
-
UBER ATG
Manage datasets for training and evaluating Autonomous Vehicles Ai Models
Things I am good at…
UX Strategy - Seeing the big picture
A solid UX strategy can help businesses minimize risks by investing time upfront in researching, planning, testing, and validating ideas. This ensures that product teams don't waste resources developing products that don't work or have little impact. A clear UX strategy can align stakeholders, engineers, and product managers, reducing confusion and facilitating the creation of a great product.
A UX strategy involves:
Identifying the right users by defining personas.
Understanding user needs through research and interviews.
Positioning the product effectively through competitor analysis.
Defining a minimum viable product (MVP) based on real user pain points.
Creating wireframes to outline workflows and the overall structure of the product.
Validating with users and customers to ensure you're building what they want.
Iterating quickly. We don't always get it right the first time, which is why we use wireframes to pivot fast!
High Definition Mock-ups and Prototyping
Generating mockups and developing prototypes is another crucial aspect of product design. Concepts are broken down into user stories, which are further detailed into workflows, and finally refined into features which generate mock ups and prototypes. Whether you're at the beginning stages of your product's life cycle or you have a mature product, building mock ups with workflows correctly ensures continuous improvement while maintaining consistency across your product suite.
Working with Teams
Collaboration is essential for creating great products. I believe that everyone in a team brings value. Ensuring that everyone feels respected and appreciated is crucial for the well-being of the team, and consequently, for the product. I love hearing ideas that come from various disciplines: engineering, product, sales, and marketing. After all, we are end users with different perspectives.
My Process
-
![]()
Defining Personas
Who are our customers? what do they care about?
-
![]()
Competitive Analysis
What are other products doing? How can we do it better or differently? What is our value proposition?
-
![]()
Research and User Journeys
What do our users want? What our their pain points? How can we solve them in a new and better way?
-
![]()
Wireframes and Prototype
Build a first iteration based on assumptions
-
![]()
Validation
Let’s put our ideas in front our users to get feedback so we can iterate fast
